AI in Market Research - Case Studies


Paul Simmering and Oliver Tabino


April 16, 2024

πŸ—“οΈ Event Woche der Marktforschung 2024
πŸ“… Date 16 April 2024
πŸ“ Location Online
🌐 Language German
πŸ“₯ Materials Slides (PDF)

Woche der Marktforschung is an annual event by and Succeet. This year Oliver Tabino and me presented three case studies of applied AI in market research:

  1. Agile use of LLMs for social media monitoring in pharma
  2. Scaleable data pipeline for social media monitoringin cosmetics
  3. State of the art accuracy in aspect-based sentiment analysis of reviews using a fine-tuned LLM

With over 200 attendees, this webinar was the second most popular event out of 93 events of the WdM.

Please contact me if you would like to get access to a recording of the presentation on Vimeo (in German).