Talks

Meet Your New Client: Writing Reports for AI
As organizations adopt Retrieval-Augmented Generation (RAG) for their Knowledge Management Systems (KMS), traditional market research deliverables face new functional…
Georg Wittenburg, Paul Simmering, Benedikt Schulz and Oliver Tabino
2025-04-01

Workshop: Structured Information Extraction with LLMs
This 2.5-hour hands-on workshop introduced participants to structured information extraction using Large Language Models (LLMs). Through practical exercises and discussions…
Paul Simmering
2025-03-31

Practical Guide: Successful Use of AI in Market Research
My colleague Oliver Tabino and I gave this presentation at the Succeet 2025 conference in Wiesbaden, which is the leading trade fair for market research in Germany.
Paul Simmering and Oliver Tabino
2025-02-14

DGOF KI Forum Pitch
The DGOF KI Forum is a group of industry and academic researchers interested in applications of AI in market research. This was a pitch competition for the best new AI…
Paul Simmering
2024-09-26

4th Day of Business Psychology
I presented a case study of use of AI in consumer research at the 4th Day of Business Psychology, hosted by the Hochschule für Technik Stuttgart.
Paul Simmering
2024-05-03

AI Revolutionizes Content Analysis in Market Research
This presentation at EPHMRA 2024 was about three ways in which AI makes content analysis more efficient in market research:
Paul Simmering
2024-04-24

AI in Market Research - Case Studies
Woche der Marktforschung is an annual event by Marktforschung.de and Succeet. This year Oliver Tabino and me presented three case studies of applied AI in market research:
Paul Simmering and Oliver Tabino
2024-04-16

Finding Answers Summit
Lena Kurzmann from Dialego interviewed me on the topic of implementing AI in market research. The interview was part of the Finding Answers Summit. We discussed text…
Paul Simmering
2024-03-12

Where do LLMs fit in NLP Pipelines?
Large language models (LLMs) can perform classic tasks in natural language processing (NLP), such as text classification, sentiment analysis and named entity recognition. It…
Paul Simmering and Paavo Huoviala
2024-02-21

GPT-4 and Alternatives in Practice: Quality, Implementation, Cost and Data Privacy
Many market researchers have already experimented with ChatGPT and have achieved promising results. But how is this transferred to practice? In practice, accuracy, IT…
Paul Simmering
2023-10-26

Large Language Models for Aspect-Based Sentiment Analysis
Large language models (LLMs) like GPT-4 offer unprecedented text processing capabilities. As general models, they can fulfill a wide range of roles, including those of more…
Paul Simmering and Paavo Huoviala
2023-09-21

AI for Social Media Monitoring at dm
A presentation on Cosmention’s data pipeline and how Cosmention is used at dm, the largest drugstore chain in Europe. The presentation starts with a review of language…
Paul Simmering
2021-11-25

StakeX - Organizational Networks from Web Research
Thomas Perry and me presented the StakeX method, which was developed at Q Insight Agency.
Thomas Perry and Paul Simmering
2020-09-28

R Shiny for Interactive Data Visualization – A Case Study
An overview of R Shiny by example of an app I developed for visualizing patents on a world map and as a network graph of related patents. The presentation introduces R…
Paul Simmering
2019-03-08

Human and AI Decision Making in a Game of Innovation and Imitation
A presentation of the research project I conducted at Aalborg University for my master thesis. I investigated the use of artificial intelligence (AI) in managerial decision…
Paul Simmering
2018-09-13

Innovation and Imitation Strategies in the Age of the Upgrade – An Agent-Based Simulation Model
Presentation of an agent based simulation game that models a competitive market with innovator and imitator agents.
Paul Simmering and Daniel S. Hain
2017-09-27

Innovation and Imitation Strategies in the Age of the Upgrade – An Agent-Based Simulation Model
Product life-cycles in markets for innovative products are shortening, consumers rapidly upgrade from one product generation to the next and demand constant technical…
Paul Simmering and Daniel S. Hain
2017-05-31
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