Talks

4th Day of Business Psychology

I presented a case study of use of AI in consumer research at the 4th Day of Business Psychology, hosted by the Hochschule für Technik Stuttgart.

AI Revolutionizes Content Analysis in Market Research

This presentation at EPHMRA 2024 was about three ways in which AI makes content analysis more efficient in market research:

AI in Market Research - Case Studies

Woche der Marktforschung is an annual event by Marktforschung.de and Succeet. This year Oliver Tabino and me presented three case studies of applied AI in market research:

Paul Simmering and Oliver Tabino

Finding Answers Summit

Lena Kurzmann from Dialego interviewed me on the topic of implementing AI in market research. The interview was part of the Finding Answers Summit. We discussed text…

Where do LLMs fit in NLP Pipelines?

Large language models (LLMs) can perform classic tasks in natural language processing (NLP), such as text classification, sentiment analysis and named entity recognition. It…

Paul Simmering and Paavo Huoviala

GPT-4 and Alternatives in Practice: Quality, Implementation, Cost and Data Privacy

Many market researchers have already experimented with ChatGPT and have achieved promising results. But how is this transferred to practice? In practice, accuracy, IT…

Large Language Models for Aspect-Based Sentiment Analysis

Large language models (LLMs) like GPT-4 offer unprecedented text processing capabilities. As general models, they can fulfill a wide range of roles, including those of more…

Paul Simmering and Paavo Huoviala

AI for Social Media Monitoring at dm

A presentation on Cosmention’s data pipeline and how Cosmention is used at dm, the largest drugstore chain in Europe. The presentation starts with a review of language…

StakeX - Organizational Networks from Web Research

Thomas Perry and me presented the StakeX method, which was developed at Q Insight Agency.

Thomas Perry and Paul Simmering

R Shiny for Interactive Data Visualization – A Case Study

An overview of R Shiny by example of an app I developed for display patent statistics

Human and AI Decision Making in a Game of Innovation and Imitation

A presentation of the research project I conducted at Aalborg University for my master thesis. I investigated the use of artificial intelligence (AI) in managerial decision…

Innovation and Imitation Strategies in the Age of the Upgrade – An Agent-Based Simulation Model

Presentation of an agent based simulation game that models a competitive market with innovator and imitator agents.

Paul Simmering and Daniel S. Hain

Innovation and Imitation Strategies in the Age of the Upgrade – An Agent-Based Simulation Model

Product life-cycles in markets for innovative products are shortening, con- sumers rapidly upgrade from one product generation to the next and demand constant technical…