AI Revolutionizes Content Analysis in Market Research


Paul Simmering


April 24, 2024

πŸ—“οΈ Event EPHMRA 2024 German Chapter Meeting
πŸ“… Date 22 April 2024
πŸ“ Location Berlin, Germany
🌐 Language German
πŸ“₯ Materials Slides (PDF)

Presenting a case study

This presentation at EPHMRA 2024 was about three ways in which AI makes content analysis more efficient in market research:

  1. Structuring text, audio and image inputs
  2. Aiding aggregation and reporting with Copilots
  3. Enabling market researchers to move from an analyst role to a communicator and strategist role

If you wish to receive a copy of the slides (in German), please contact me.

The slide in the background of the image shows an example of one-stop prompting, see my article on the topic.