AI Revolutionizes Content Analysis in Market Research
conference
| ποΈ Event | EPHMRA 2024 German Chapter Meeting |
| π Date | 22 April 2024 |
| π Location | Berlin, Germany |
| π Language | German |
| π₯ Materials | Slides (PDF) |
This presentation at EPHMRA 2024 was about three ways in which AI makes content analysis more efficient in market research:
- Structuring text, audio and image inputs
- Aiding aggregation and reporting with Copilots
- Enabling market researchers to move from an analyst role to a communicator and strategist role
If you wish to receive a copy of the slides (in German), please contact me.
The slide in the background of the image shows an example of one-stop prompting, see my article on the topic.
I have given versions of this talk at Bristol Myers Squibb, Johnson & Johnson and Roche. If you are interested in a similar presentation at your company or event, please contact me.