Do Internet Users have a Positive Willingness-To-Pay for Ad-free Usage of Websites?

In 2014, there was an increase in the number of news papers and streaming services that offered users the option to pay for an ad-free version of their website. As an aspiring economist, I wondered how much users would be willing to pay for such a service. To find out, I conducted an online survey and economic experiment and analyzed the results using logistic regression. The thesis (PDF) was supervised by Prof. Dr. Gerhard Riener at University of Mannheim.

Photo by Justus Menke on Unsplash